Bonus points if you can pronounce the name of the video’s creator: Kurzgesagt.

It’s been a badly kept secret for a while that “organic” is really just a marketing term. You say it with a positive connotation and with some confidence so that people will assume it means something good, but behind it, there’s not much of anything.

The trend to eat organic has religious overtones to it. Religions advertise themselves as the source of good moral behaviour and have sold a great many people on the idea that in order to be good, you must be religious even though they don’t have good ways of justifying why.